Tools/Calculators

YouTube Engagement Rate Calculator

Likes and comments against views, benchmarked by channel size.

Input
Channel size
Engagement
Engagement rate
4.76%

2,380 likes and comments on 50,000 views. Within the typical range for 10k to 100k subscribers.

Likes
2,200
Comments
180
Total engagements
2,380
Typical range by channel size
Channel sizeTypical rangeYour video
Under 10K subscribers6% to 10%
10K to 100K subscribers4% to 7%4.76%
100K to 1M subscribers2% to 5%
1M+ subscribers1% to 3%

These bands are rough industry ranges, not figures pulled from YouTube. Treat them as a sanity check on one video, not a fixed target.

  • Free · no signup
  • Runs in your browser
  • Shows the working
What this does

Enter views, likes, and comments. We divide the reactions by views and put the rate next to a size band for that channel.

This is public-math, not a secret YouTube score.

Use cases
  1. 01Compare two videos of different sizes on the same scale.
  2. 02See if comments are carrying the rate or if likes are.
  3. 03Brief a sponsor without inventing a vanity percentage.
FAQ

Questions, answered.

What is a good rate?

It moves with size. A small channel often sits higher than a large one with the same topic.

Do I need an account?

No.

Is anything stored?

No.

From the notebook
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