Enter impressions and the views they produced, and get the click-through rate benchmarked against YouTube's usual range, plus the impressions a target view count would need at that same rate.
Used for the reverse calculation below: how many impressions that needs at this CTR.
6,000 views from 120,000 impressions. Good, by the usual bands.
4% to 6% is typical for most videos. Under 2% usually means the thumbnail or title is not landing.
| Band | Range | This video |
|---|---|---|
| Below average | 0% to 2% | |
| Average | 2% to 4% | |
| Good | 4% to 6% | 5.00% |
| Great | 6% to 10% | |
| Exceptional | 10%+ |
Enter impressions and the views they produced, and we calculate the click-through rate, then place it against YouTube's usual bands: under 2% is below average, 4 to 6% is typical, over 10% is exceptional.
A reverse calculation follows: given a target view count, how many impressions that needs at this same rate.
4 to 6% is typical for most videos. Under 2% usually means the thumbnail or title isn't landing. It moves a lot by niche and channel size.
No.
From YouTube Studio Analytics, on the Reach tab for the video you're checking.