YouTubeScribe
Tools/Calculators

YouTube CPM and RPM Calculator

Enter your revenue, your views and how many playbacks carried an ad, and see both figures side by side with the arithmetic that separates them.

Input
$

Playbacks that were eligible to show an ad. Never more than total views.

CPM and RPM
CPM
$7.69
per 1,000 monetised playbacks
RPM
$5.00
per 1,000 total views
Why they differ
Total revenue
$500
Total views
100K
Monetised playbacks65% of views
65K
CPM = revenue ÷ monetised playbacks × 1,000
$7.69
RPM = revenue ÷ all views × 1,000
$5.00

RPM is always equal to CPM or lower, never higher. CPM only divides revenue by the playbacks that actually carried an ad. RPM divides the same revenue by every view, including the ones that showed no ad at all, so the same money is spread over a bigger number.

  • Free · no signup
  • Runs in your browser
  • Shows the working
What this does

Enter total ad revenue, total views, and how many playbacks were actually monetised, and we return CPM and RPM side by side, since the two numbers answer different questions.

A breakdown spells out the two different denominators: CPM divides revenue only by the playbacks that carried an ad, RPM divides the same revenue by every view including the ones that showed none.

Use cases
  1. 01Understand why the RPM figure in Studio always sits below the CPM figure.
  2. 02Check monetised playbacks against total views to see how much of your traffic actually earns.
  3. 03Explain the CPM and RPM difference to someone pitching sponsorship off the wrong number.
Glossary
YouTube chapters
FAQ

Questions, answered.

Which figure should I quote to a sponsor?

RPM. It reflects your whole audience, including unmonetised views, which is the honest per-1,000-views figure.

Do I need an account?

No.

Can RPM ever be higher than CPM?

No. RPM divides the same revenue by a bigger or equal number of views, so it is always CPM or lower.

From the notebook
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